Colour brochures are an excellent way to communicate with customers. But what should you consider in the design process?
Matte vs Gloss
Choosing the right finish is really important. A gloss finish is a more vibrant choice that really brings out the visuals of your images, while matte has a more subdued yet premium look.
Contrast and Readability
Brochures are an opportunity to provide a lot of information in one place. Which is why the words must be readable. Make sure the contrast between background colours and text does not affect readability, ideally by choosing a lighter background and darker text.
Paper Thickness
A large brochure will need thinner paper to prevent the final brochure being too heavy, whereas one that has fewer pages and focuses on visuals will look more premium with thicker paper. A good option is to choose thicker covers and thinner pages. Good brochure printers Gloucester such as https://wheatleyprinters.co.uk/printing-services/marketing-materials/brochure-printers/gloucester/ offer a range of paper weights.
Branding Considerations
Make sure the colours, fonts and tone that you choose are in keeping with your existing look and personality. This kind of brand consistency should be maintained across all your digital and print media.
Preparation of Artwork
Artwork should be prepared properly to prevent issues with printing. For instance, try and do the design in CMYK for more accurate colours, and use high resolution images.
From your colour choices to the thickness of your paper and the final finish, all of these factors need careful consideration when designing a colour brochure.