School websites need to meet the expectations of prospective families, so let’s look at how you can do just this.
1. An intuitive design
An intuitive website with clear menus is vital in improving your users’ journey. Parents looking for schools for their children are already stressed, so you don’t want them feeling frustrated once they land on your site.
If you are looking for specialist websites for schools, specialists such as //www.fsedesign.co.uk/websites-for-schools/ can provide inspiration and advice.
2. A news section
A section dedicated to news and announcements can show families how proud you are of the establishment. It also informs them of events, achievements, and other community engagements.
3. A calendar of events
Similarly, an events calendar on your website can help both current and prospective families stay up to date with school activities. This also shows excellent planning on your behalf.
4. A staff list
Not all schools wish to publish teacher email addresses, but a staff directory can be useful for families so that they better understand who’s who and which person they should contact for certain queries, especially in a larger institution.
5. Digital forms
As we move towards a paperless world, it can be helpful to have forms on your website in digital form. Alternatively, you could have a dedicated parent portal from which all relevant forms can be downloaded.
6. A gallery
A photo gallery helps you tell the story of your school and bring it to life. Use high-quality photos that show off your vibrant community.